PRIMAFLOR: REBRAND: LOGO
PRIMAFLOR: BRAND: ENTERPRISE APPLICATIONS
PRIMAFLOR: BRAND: SPONSORSHIPS
We redesigned the brand identity of the Primaflor group, a leading company in the fruit and vegetable sector, in a project carried out together with our partner fairweather/ssba.
We prioritized and adapted the corporate brand and its different commercial brands: PRIMAFLOR and BABYFRESH . We recovered the flower from its original logo, as a symbol to transmit the values and modernity of a company that grows day by day.