PORTBLUE HOTELS GROUP
Customer
PortBlue Hotels Group
PORTBLUE HOTELS GROUP
We redesigned the corporate identity of PortBlue Hotels Group, putting in order the brand portfolio of this hotel group with presence in Mallorca, Menorca and Punta Cana. We worked with the ownership, the general management and the marketing team, establishing the group’s brand strategy, which we set out in a brand and communication manual that establishes the guidelines to be followed.
We established a clear segmentation between the brand as a group, PortBlue Hotel Group, and the rest of the company’s products: PortBlue Hotels&Resorts, Portblue Boutique and BlueRooms Apartments, establishing a coherent line of communication and identity for each of these categories.
