ALOCLAIR: HELL ADVERTISING CAMPAIGN

ALOCLAIR: HELL ADVERTISING CAMPAIGN: CHARACTER DESIGN

Preliminary sketch of characters

ALOCLAIR: HELL ADVERTISING CAMPAIGN: MAKING OF

Customer Peauts & Monkeys
VisorStudios

ALOCLAIR: HELL

In collaboration with VisorStudios for Peanuts&Monkeys, we created this terrifying advertising campaign for Aloclair, from the Italfarmaco group, where devils are the protagonists.

The spot had 2 distinct phases. Firstly “the Heaven”, shooting with Ana de Aspe as actress and Francisco Morales as director of photography. Then “the Hell”, where we directed a careful production and post-production in 3D with the people of Makaco, creating the characters, the design of the scenic backgrounds and different elements, until we brought it to life.

A advertising campaign… of a thousand devils.

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