ALOCLAIR: HELL ADVERTISING CAMPAIGN
ALOCLAIR: HELL ADVERTISING CAMPAIGN: CHARACTER DESIGN
ALOCLAIR: HELL ADVERTISING CAMPAIGN: MAKING OF
In collaboration with VisorStudios for Peanuts&Monkeys, we created this terrifying advertising campaign for Aloclair, from the Italfarmaco group, where devils are the protagonists.
The spot had 2 distinct phases. Firstly “the Heaven”, shooting with Ana de Aspe as actress and Francisco Morales as director of photography. Then “the Hell”, where we directed a careful production and post-production in 3D with the people of Makaco, creating the characters, the design of the scenic backgrounds and different elements, until we brought it to life.
A advertising campaign… of a thousand devils.